Mantic Point launches first personalised, context aware mobile travel assistant

I've been at the Travel Technology Show in London this week, where we a launched the new mobile-web version of StreamThru.

StreamThru is different from the first generation of mobile travel applications because it is the first personalised, time-sensitive and context-aware mobile travel assistant. The information StreamThru presents to the traveller changes throughout the traveller's journey to ensure its relevance. We achieve this relevant by understanding and following the travellers itinerary.

For the traveller, StreamThru saves time, because it pulls together the information they need at the current stage of their trip into one central place (e.g. if a traveller intends to drive to the airport, before they set-off StreamThru shows them if their flight is on time and whether there are any traffic delays en-route; when they're at their destination it shows them a weather forecast and a travel guide).

The service is currently available as a beta - you can try it for free at: www.streamthru.com.

We're encouraging early users of the service to provide feedback on what works and what doesn't so we can enhance the service prior to a full roll-out. And, we've got lots of ideas in the pipeline for new functionality to create an even better experience for travellers.

StreamThru is available as a white-label service to travel brands.

For travel brands, StreamThru enables them to engage their customers in a 1:1 dialogue when they're travelling. Previously this level of customer intimacy has been the sole preserve of tour operators with their in-resort holiday reps. The StreamThru dialogue offers the same benefits as a holiday rep: improve customer satisfaction by keeping travellers informed with useful information and increasing revenue by tapping into impulse spend at destination.

StreamThru creates lots of opportunity for travel brands to extend existing ancillary sales windows to target services at the point of need and it also opens up many new ancillary sales options.

You can try out StreamThru for yourself - for free - by registering and adding details of your trip at: www.streamthru.com