StreamThru powers WAYN.com's new mobile update service

A few weeks ago, we launched a new white-label version of StreamThru with WAYN.com. WAYN.com is the largest travel focused social networking site with over 14 million members.
Through this new service, WAYN.com members can now sign-up for flight updates and daily weather forecasts when they're travelling.

In an earlier post, I talked about how owners of high-volume travel related web-sites should introduce mobile concierge services to improve customer service and to provide a point of differentiation. Our partnership with WAYN.com is an example of how this can work in practice.

With the launch of the WAYN.com white-label service, Mantic Point now provides mobile concierge services for major players in 3 key areas of the travel market:

• Airline. easyJet fly over 40 million passengers per year
• Airport. BAA hosts 67 million passengers per year at London Heathrow
• High volume travel-related web-site. WAYN has over 14 million members

Use ad-funding to create entry level mobile travel services

Travel brands who want to assist their customers when they're travelling by offering a mobile concierge service, should take a look at our latest news release:

Mantic Point survey shows over 90% of travellers accept ad-funded SMS flight information service

The survey, completed by over 3,000 airline passengers, shows that travellers will accept mobile advertising where its part of a wider service that they value.

This means you can offer your customers an entry level mobile service that's either free of charge or subsidised by advertising. For your customers, you're keeping them informed and reducing some of the hassle of travelling. And by offering a free or low cost service, you build a large community of mobile users very quickly that you can promote your ancillary services to (at a time when they're most relevant!)