Airline passengers represent an affluent sector of society - your typical ABC1s. If targeting these travellers is important to your business, have you considered reaching them through mobile, as part of your out of home advertising plan?
If you have a relevant proposition, mobile lets you reach prospective customers at a time when they're receptive to travel-related messages.
And, by choosing the type of passenger you wish to target, you can ensure your message reaches your audience with maximum effectiveness and efficiency. With StreamThru, we let you select the passenger's you wish to target based on where they're flying, when they're flying, why they're flying, etc.
And, we offer 2 ways for you to reach large numbers of airline passengers:
- Direct communication
- Sponsorship
Direct Communication
If you're interested in passengers who are about to fly, you can send your message approximately 2 hrs before the passenger's flight departs. Your message can be designed to:
- Drive people to a landing page on your mobile-website (using WAP Push)
- Encourage action using an offer in an SMS text message
Sponsorship
Alternatively, if you want to connect with passengers at another point in their travels, you can opt to sponsor one of StreamThru's services.
Passengers opt-in to a range of travel-related mobile services (e.g. weather service for golfers, traffic updates for drivers, ski forecasts for skiers). If the service's theme is relevant to your business, you can sponsor the messages sent to passengers using the service to create an association with your brand.
Interested to find out more? Contact us to discuss current opportunities
0 comments:
Post a Comment