Sean Hargrave wrote recently on mad.co.uk (subscription required) that travel companies are looking to mobile travel services to create brand loyalty:
"This need to build loyalty is moving many travel brands towards the mobile channel because it's apt for people on the move and is generally considered by travel companies to be too private a channel to advertise on. So it lends itself to additional services that will encourage people to use a brand again."
Essentially, Sean is talking about providing travellers with relevant information, when they're on the move, to make their trip less stressful - creating a virtual travel concierge, which is the focus of this blog.
A number of companies have already launched, or are planning, these types of services:
- We launched easyJetText with easyJet in August
- We launched Monarch Mobile with flyMonarch.com in September. And, Sean quotes Liz Savage, MD of Monarch Airlines in his article.
- Opodo will soon launch Tarmac, although we're not involved with this project.
- Earlier this year, BA (also quoted by Sean) talked about their mobile travel concierge plans
I suspect in 2008, we'll see existing services expand the content they offer to passengers and we'll see more airlines and travel companies offer similar services to their customers.
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