10% redemption rate from airport mobile campaign

We're thrilled with the results of a mobile marketing campaign we're running with TTT Moneycorp. I've just posted a case study on the Mantic Point web-site, describing how TTT achieved a redemption rate of 10.5% by:

- Targeting offers to maximise redemptions
- Measuring redemptions on a weekly basis
- Refining who they target, to maximise their return

This campaign is a good example of how targeting lets you focus your airport marketing spend on those passengers who are most likely to respond to your offer (read this post if you're thinking or running your own campaign).

TTT run a number of busy bureaux de change at London Gatwick and London Stansted airports. They started their campaign in August by sending offers to selected passengers departing from London Gatwick airport who'd signed-up for the easyJetText service.

Over time, they extended the campaign at Gatwick to include passengers who'd signed-up for the Monarch Mobile service. Today, they are extending the campaign further to include easyJetText passengers departing from London Stansted.