How airport retailers can increase foot traffic by building passenger pre-awareness

Do you know who'll be passing by your store front today?

No? Well, if you did know, what would you do differently? How could you build that person's awareness of your offer and encourage them to visit your store?

With StreamThru, you can publicise your offer to opted-in airline passengers who match your target profile. StreamThru sends up to 2 offers, direct to a passenger's mobile phone, 2 hours before departure - the perfect time for you to introduce yourself and prepare your target audience to spend.

You can increase passenger awareness and achieve impressive redemption rates with StreamThru, by following a few simple guidelines:

1) Target offers to maximise redemptions
With StreamThru, you can target passengers who will be in the airport at a specific time on a specific day, and you'll know a little about who the person is, why they're travelling, and where they're travelling to. This allows you to select who you make you offer to, to ensure your offer is relevant, so you can achieve a similar volume of redemptions to a traditional campaign while making far less offers.

2) Measure redemptions on a weekly basis
You need to collect weekly redemption data to get the most out of a StreamThru campaign. This is the secret of those retailers who've enjoyed the most success with the service to date.
If you know when an offer was redeemed and on which flight or route you can start to optimise your campaign. Over time, you can achieve a 2-3 fold increase in your redemption rate by comparing offers sent to redemptions and identifying the best times and days to make your offer on each route.

3) Test different offers and messages
If you're looking to drive more foot traffic into your store, the simplest type of offer is a straight discount or money-off offer. Retailers who've used this type of offer have seen strong results.
If you want to promote specific ranges or products, success depends on pinpoint targeting. You'll need to pick routes, times of the day, days of the week, reason for travel, gender, etc carefully and use weekly redemption data to monitor and fine-tune your offer.

You should experiment with different offer text to find the most successful offer message. You may want to include the airline name or the passenger's destination to increase perceived relevance.

4) Brief in-store staff
Finally, ensure you brief your in-store teams, so they know what offers you are running and how to process them at your point-of-sale.


Today, you can advertise on 2 white-label versions of StreamThru: easyJetText for easyJet passengers and Monarch Mobile for FlyMonarch.com passengers. If you're interested in advertising with us, contact us to request a rate card or demographic information.