However you refer to the mixing of business and leisure travel, (bizcation or bleisure?) you can’t ignore it. There have been quite a few recent reports and surveys on this phenomenon and they all come to the same conclusion: More business people engage with it than do not and the trend is increasing. Travel Management Companies wanting to stay ahead should embrace the opportunities it presents.
As if it’s not hard enough just winning new clients these days, you then have to keep them happy or they will soon be lured elsewhere. To that end, you should ensure there are positive differences between your Travel Management Company and the competition. This will help your TMC flourish, rather than merely survive.
Corporate travel buyers can be really demanding. Whether it’s renewing their contract or fishing around for potential new providers, they want to see what’s new and how the TMC can make life easier for the travel buyer. Not forgetting lowering the cost of travel and making the travel buying process more transparent.
Travel Management Companies have a difficult dilemma to resolve when offering commercial travel risk management products to their clients. Whilst there are many providers on the market from simple news aggregators to analyst led intel teams the same question comes back again and again – “how can I afford to provide risk content and can I make money from it?”
Do you sometimes dream of competing on an equal footing with the mega Travel Management Companies before dismissing the idea out of hand? Then you need to read on.