StreamThru now features over 100 international airport guides

With StreamThru, our goal is to ensure that all the critical information you need when you're travelling is to hand and accessible through your mobile phone. As well as providing free flight updates, road traffic reports, weather forecasts, local guides and events guides, we also provide airport guides to help you when you're travelling through an unfamiliar airport.

We've just added 4 more mobile airport guides to StreamThru, which has taken us past the landmark of 100 airport guides, the latest additions being:

• Warsaw, Poland
• Austin Bergstrom, Texas, USA
• Auckland, New Zealand
• Bucharest Otopeni, Romania

StreamThru's international airport guides are available for iPhone application users, for Nokia Application Users (through Ovi store), and also for our mobile-web users. You can also check out our airport guides from the StreamThru web-site.

Each airport guide contains information to help you get to or from the airport, useful contact numbers, and details of shops, bars, restaurants and cafes, and foreign currency exchange bureaus.

And it's great to know that StreamThru members, value these airport guides - we're getting lots of feedback from members which is the best way of helping us keep the guides up to date. For example, a member contacted us to tell us that the bus fare from Istanbul Ataturk airport had increased, so we were able to update the airport guide within a few hours of receiving this information.

The guides we publish are based on traveller demand, we try our best to ensure that we have coverage for the airports that StreamThru members use most often. For example, these are the top 15 airports currently being used by StreamThru members:

1) London Heathrow
2) Hong Kong
3) London Gatwick
4) Bangkok Suvarnabhumi
5) Amsterdam
6) Paris Charles De Gaulle
7) Manchester
8) Kuala Lumpur
9) Frankfurt
10) New York John F Kennedy
11) Madrid
12) Dallas/Fort Worth
13) London Stansted
14) Singapore Changi
15) Dubai

We have airport guides for all of these airports, and as you can see, StreamThru offers a worldwide service to it's members.

Want to know what to expect before you reach the airport?

The StreamThru Airport Guides are chock full of useful information for departing, arriving, and transfer passengers.

Information includes options for getting to and from the airport alongside details of places where you can eat, drink, and shop.

We have coverage for airports worldwide and we're adding new airports, and enhancing the information we hold about existing airports all the time.

If you want to suggest a new amenity to add to one of our existing guides or if you want to provide information to help us create a new airport guide, then we’d be delighted to hear from you. Please send your feedback and suggestions to airportGuides@streamthru.com

The StreamThru Airport Guides are available from your desktop browser and registered StreamThru users can access airport guides which are relevant to their trip, from the StreamThru mobile-web application, the StreamThru iPhone Application, or the StreamThru Nokia Application.

StreamThru now available for iPhone

I'm delighted to announce that StreamThru, our helpful mobile travel assistant is now available to download from the App Store for iPhone, iPod Touch and iPad owners. And, it's available for free - even the good stuff!

All the lessons we've learnt creating the existing hybrid SMS and mobile-web StreamThru service and building our Nokia App (which has been very well received) have been brought to bear in the StreamThru iPhone App - we hope you'll agree that StreamThru is the most helpful iPhone App for travellers when they're on the move....

Save time. Stay one step ahead

Whether you're flying for business or pleasure, StreamThru saves you time and keeps you one step ahead. StreamThru provides a central place for all your travel plans, pro-active flight status updates, help finding the best places to visit & explore, weather reports ... plus much more. And, it's all free.

Create a new trip

You can add a new trip by searching for and adding your flights from your iPhone. You can add details of your travel insurance, taxis, accommodation, etc to your itinerary. Or, forward your flight confirmation emails to addMyTrip@streamthru.com to add a trip automatically.

Stay one step ahead on departure day

When you're travelling to the airport StreamThru will let you know of any traffic jams* and will pro-actively update you about the status of your flight.

* UK departures. Other countries coming soon

Check your flight status at any time

You can get real-time information about your flight at any time on your departure day.

Make the most of your time away

When you're at your destination use the local weather forecast to plan your day. Browse the travel and events guides to find all the best places to visit and explore. You can even add events straight into you itinerary.

Goodbye to paper itineraries

View your itinerary at any time to check details of your flights, accommodation, travel insurance, planned excursions, etc - even when you are offline.

You can download StreamThru from the App Store

*** UPDATE *** Thanks to Gadling for their great review of the StreamThru iPhone App: StreamThru for iPhone the ultimate all in one trip manager?

Sign up for StreamThru using Facebook

We've made it even easier for you to sign-up for StreamThru (the helpful mobile travel assistant) by letting you sign-in or register using your Facebook login.

Simply, click on the 'Connect with Facebook' logo on StreamThru's home page, enter your mobile phone number and you're ready to go. Then it's simply a matter of adding your trips by searching for and adding your flights or by forwarding your flight confirmation emails to addMyTrip@streamthru.com.

Once you've set-up your trip StreamThru will save you time and help you stay one step ahead when you're travelling. And, with StreamThru even the best bits are free - including flight status, flight delay notifications, raod traffic reports, airport guides, travel guides, events guides, weather forecasts and more.

And, as for Facebook - well, this is just the first phase of our Facebook integration - there's lots more good stuff to come over the next few months.

StreamThru mobile application launched on Nokia's Ovi Store

After a period of intense activity, I'm delighted to announce that we've launched our first native, mobile application based on the StreamThru platform. Now, owners of the latest Nokia Smartphones, can download the StreamThru application from the Ovi Store.

And, after 1 week, I think it's fair to say the StreamThru application has been positively flying off the shelves.

The helpful mobile travel assistant

The native StreamThru application brings together the same rich content we publish through our mobile-web application, marries this to a great user interface, and allows users to access this content whether they're on-line or off-line.

What sets the StreamThru application apart is that we've designed it to be the most helpful mobile travel assistant available today. So, using the underlying StreamThru platform, we understand and interpret the context of a user's trip, and we use this knowledge to filter the content displayed to a user at each stage of their trip. This ensures travellers always see the most relevant information at each stage of their trip - saving them time and helping them to stay one step ahead.

For example: a traveller may have access to flight updates and traffic reports as they travel to the airport. Then, when they're at their destination StreamThru will help them find the best places to visit and the most exciting things to do.

White-label version available for travel brands

The flexibility of the StreamThru service is preserved with the new mobile applications. We can easily create white-label versions of our application for travel brands, who want to enhance service levels and boost ancillary revenue by engaging their customers in a mobile dialogue, post-booking. In fact, we're already hard at work with a number of our travel partners, and we'll be launching white-label versions of the StreamThru application on a number of mobile platforms in the coming weeks and months.

With the launch of the first StreamThru application we now offer white-label services to travel brands using SMS, hybrid SMS and mobile-web applications, and now native mobile applications.

*** UPDATE *** Thanks to Symbian Guru for their fantastic review of StreamThru: StreamThru is the ultimate flight & travel guide

The StreamThru for Nokia application is available for: Nokia 5230, Nokia 5235 comes with music, Nokia 5530 Xpress Music, Nokia 5630 XpressMusic, Nokia 5730 Xpressmusic, Nokia 5800 Xpress music, Nokia 6700 slide, Nokia 6710 Navigator, Nokia 6720 classic, Nokia 6730 classic, Nokia E52, Nokia E55, Nokia E72, Nokia E75, Nokia N97, Nokia N97 mini, and Nokia X6 Smartphones.

Itinerary exploitation is key to mobile success

For most travel brands, the sweet-spot for mobile is post-booking ... sharing information and advice with travellers during their trip and using this permitted dialogue to generate ancillary revenue.

When creating this type of "mobile travel assistant", most travel brands will choose to work with a specialist mobile travel technology provider to get them up and running quickly and to take away the headache of supporting multiple devices and multiple mobile channels.

Since travel brands already know their customer's itinerary, when choosing a partner they shouldn't worry about who is best at "itinerary aggregation", instead they should focus on who is best at "itinerary exploitation".

So, what is itinerary exploitation?

It's about using the information within a traveller's itinerary to its best advantage, to create a compelling, insightful mobile dialogue for the traveller that keeps them coming back time and again during their trip.

It's about using the itinerary data, augmenting it with data from other sources, and then filtering that data to provide travellers with the most relevant information for the current stage of their trip.

Done well, this creates lots of new, micro touch-points with customers. Each touch-point is an opportunity to:

• Postiviely reinforce the travel company's brand by sharing timely, useful information. Most travel companies we speak to don't want to outsource the branding of the mobile dialogue ... instead, they're looking for a white-label solution that supports their own brand.


• Boost ancillary revenue by targeting relevant offers at the point of need. This can increase conversion rate for existing ancillaries and support the introduction of new categories of ancillary services. The key word here is targeting - offers need to be relevant to avoid being seen as a nuisance. Bolting on a generic ad-platform doesn't cut it.

What else do travel companies want from a mobile platform?

Beyond brand enhancement and revenue generation, the travel companies we've spoken to:

• Recognise that one size doesn't fit all and they want their mobile services to reflect this. So, different customer segments (e.g. business travellers, couples on a romantic break, or families on their summer vacation) would be shown content that is relevant to their specific needs.


• Want to offer mobile services that are available to all of their customers. So, while this includes downloaded applications for high-end smart-phones (13% of phones, but with higher penetration amongst frequent travellers), it also includes mobile-web applications (80% of phones) and SMS messaging (100% of phones).


• Want the option to include their own content in their mobile service, for example where they've invested in custom travel guides for the destinations they serve.


• Want an automated service, that requires minimal resource to operate ... but also want the flexibility to target ad-hoc messages at groups of customers (e.g. to support disruption management).

Checklist for selecting a mobile travel platform

So, if you're looking for a mobile platform for your travel company that will exploit your itinerary data and create a compelling mobile service for your customers, here's a checklist of features you should be looking for:

• White-label service


• Aggregates content from multiple sources


• Easily incorporates new content sources


• Rules-based to support multiple service definitions for different customer types


• Supports multiple mobile devices across multiple channels (downloaded apps, mobile-web apps, SMS)


• Supports multiple languages


• Built-in, travel-centric, campaign management capability


• Simple web-interface to target ad-hoc messages at groups of travellers

StreamThru: destination guide enhancements (watch the video)

We've introduced a number of enhancements to StreamThru over the past few weeks and these are mainly focused on making a traveller's life easier when they're at their destination.

Specifically, we've incorporated content from Qype to our local travel guide and we've used content from Eventful so travellers can see what's on during their stay.

To find out more, watch this short video ...

Book tours and activities, too

And, for further inspiration we've also included a tours section in our travel guide - giving travellers access to the wonderful range of tours and activities offered by isango!. Travellers can browse through the tours available at their destination and if they want to book one, they simply click to call the isango! team and get our special StreamThru rate.